You may not know it, but djangoembed can be used to OEmbed your own site's static media. We use it at work to allow users to embed photos they upload through the site.

I'm pleased to announce the release of djangoembed, a django app for consuming and providing rich media.

What is OEmbed?

OEmbed is a format for allowing a rich representation of a url. If you've used Facebook you've probably seen this feature before -- linking a YouTube video will embed an actual video player in the news feed, automatically. The player is represented by some HTML, plus there may be additional metadata like the author, a link to their channel, the title of the video, or even a thumbnail.

OEmbed is a pretty neat idea. A site that serves up content decides that it wants to allow users elsewhere to integrate with their site. What's missing is the discovery step.